Neiman Marcus Connect

As part of our omni-channel strategy, the ability for our store associates to better serve their clients is a critical component. In close partnership with Product Management, Engineering, and Store Operations, my team set out to redefine how Neiman Marcus did “clienteling”. This resulted in an iOS app that was put into the hands of our entire store associate population, for both Neiman Marcus and Bergdorf Goodman. The onset of the pandemic accelerated the need to launch the product, so what was originally scheduled to be designed, developed, and launched over the course of 6 months was released in a matter of weeks.

As the pandemic necessitated the closure of our entire fleet of stores, Connect (in addition to our e-commerce sites) became the company’s lifeline, and quickly ramped up to become a significant source of revenue during a time when our store associate population was furloughed from in-store selling. This internal tool continues to iterate and evolve and is a lynchpin to the future of the company’s digital transformation.