AOL Celebrity

The project goals were to provide a compelling platform for online celebrity destinations.

Through customization and personalization of the experience, for both content and style, the platform would bridge the gap between the audiences that the celebrity, and that AOL, attract, and would leverage the AOL network to the best advantage for each celebrity site.

The core design principle was flexibility, as the platform would be a system of modular, reusable components that would allow each site to be tailored to each celebrity while staying within a prescribed framework.